Knowing your audience is key to having a successful social media marketing strategy. The words that people are using in their various posts and updates across several platforms can prove to be valuable information for the marketer. Visit our website at www.rsmktg.com to learn about our comprehensive marketing approach.
What Women Say (and Other Insights from a Twitter Post)
Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely.
If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp.
Http and Google.
If those words are used in a post, the writer is likely a man.
By targeting specific words, researchers were able to guess the gender of the Tweeter 66% of the time. If they examined the whole steam of tweets, the accuracy jumped to over 75%.
The paper, “Discriminating Gender on Twitter,” is being presented this week at the Conference on Empirical Methods in Natural Language Processing in Scotland, Fast Company says. The findings, while good for more than a few gender-based jokes, also deliver powerful data to marketers. Fast Company reports on rumors that Twitter is working on similar demographically identifying algorithms internally.
LinkedIn’s Overused Buzz Words
Such studies based on social media data are proliferating, with contributions from both researchers and the social media channels themselves. Last December, LinkedIn suggested its users stay away from overused buzz words in resumes — words it identified after surveying the profiles of its 85 million members. They are: 1. Extensive experience 2. Innovative 3. Motivated 4. Results-oriented 5. Dynamic 6. Proven track record 7. Team player 8. Fast-paced 9. Problem solver 10. Entrepreneurial
What You Really Say in a Status Update
Facebook conducted a similar survey, examining how status updates are worded and what that word use says about the user. It found that…
Younger people:
- Are more opt to express negative emotions such as anger as well as swear more.
- Talk about themselves and use such pronouns as “I” or “my” more often.
- Talk more about school.
Older people:
- Write longer updates.
- Gravitate towards standard English, using prepositions and articles.
- Talk about their families and other people.