There are a lot of self proclaimed social media “gurus” out there. Social networking sites are an ever changing and evolving platform. There is more to providing the “how” of social media that will create new results. I found the below article fascinating because it takes the barrage of information we are all faced with a step further. Yes, companies and brands should get their information out onto several web platforms to build their overall presence and generate interest and conversation. But all of that information that you provide (or receive) is nothing if you do not learn and gather knowledge from such information and use that knowledge to solve problems and create new ideas. Don’t just put out the information to drive your rankings. Engage. Find the value in the information to create something new for your brand, not just a constant regurgitation of the same old strategies. To learn more about the marketing solutions we provide, visit http://fbpage.rsmktg.com.
The Guru Strategy Will Fail
The social gurus are now propagating the need for “social strategies” but few seem to be addressing the real issues about why organizational strategies fail. It reminds me of the early days of the “Quality Movement”. Who could say that quality wasn’t important? No one. Yet not one really understood what it took to create lasting quality.
I recently saw a video from one of the well-known social celebrities discussing the need for alternative organizational strategies with a well-known research analyst. The emphasis of the dialog was about empowering employees. While the dialog was interesting it represents an accident looking for a place to happen.
Profound knowledge has taught us that by adopting proper principles of management, organizations can increase quality and simultaneously cut costs by optimizing and including the human network in design and decisions . The key to actualized knowledge is understanding the organization as a system, not as bits and pieces. People are the foundation of all organizations. Believing people are “bits and pieces” that contain little knowledge rather are mere machines from which management can push buttons to get things done is the wrong belief. We are witnessing a social chasm of wisdom and knowledge which are confused as information. Pursuing strategies not grounded in the right beliefs is no wisdom rather foolishness.
So when it comes to all this chatter and propagation about empowering people, leveraging a social strategies and engaging with your market the fundamental flaw in these hyped up slogans are believing it can be done without changing organizational beliefs. Beliefs are the hardest thing to change. Propagation of old information is the easy way out to sell a book or prop yourself up as a “social guru” because corporations will eat it all day long and pay for the meal of nonsense.
Believing in Information or Knowledge Economies
Today “gurus” use social media to push out information, to brand themselves and to attract a bunch of followers to certify they are a guru. Organizations follow the same routine to push out their messages to the marketplace with the aim of capturing “bait” for the kill. Both the gurus and organizations are using information to chase a dollar for their work, their offering and they use traffic and followers to substantiate their value. The slicker the information the higher the consumption.
In a world already overloaded with information the relevant value are driven from the transformation of information into knowledge, not the other way around. We get information thrown at us all day long. From robo calls to our cell phones by politicians to spam emails or social media disguised as “something new to pay attention to“, we are drowning in the sea of information.
Real value comes from application of knowledge to solving old problems which steal our productivity. There are more problems to solve than there are people willing to apply knowledge to solve them. Productivity doesn’t come from increased information rather it comes from improved knowledge that can be shared with a crowd who in turn create more value from and with it.